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The Science of Influence
All customers are not created equal. Nor are visitors to your website, followers of your Twitter feed, or ‘Like’rs of your Facebook page. While companies often give lip service to providing all...
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Lotusphere 2012
It's been almost exactly 12 months since IBM first announced its social business initiative during Lotusphere 2011. In tech a lot can happen in a year and I have to say the folks at IBM have been...
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Yammer and Ultimate Software: Building out the Enterprise Social Network
Last week Yammer and Ultimate Software announced a partnership that combines the Yammer enterprise social network with Ultimate’s UltiPro HCM. Combining the deep employee profile from the corporate HCM...
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Connecting the Enterprise: The VMware – Lithium Technoligies Partnership
Companies today are under increasing pressure to change the way they interact with customers and community management platforms like the one provided by Lithium Technologies can be an important part of...
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Event Report: Lithium Network Conference 2012 #LiNC
To the tune of 500 customers and prospects, Lithium kicked off LiNC on May 2nd, 2012, at the always stunning Intercontinental Hotel in San Francisco. Compared to previous years, the audience was not...
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From Big Data to Smart Data: Supporting Critical Business Decisions
Last week at Lithium’s LiNC event I did a session on big data with Lithium Principal Scientist Dr Michael Wu. It’s always a pleasure working with Michael, the session was well attended and the audience...
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Social Dynamx, Scaling Social Customer Support
Companies are learning that today customer service is a big part of effective marketing strategy.The concept that customers decide how, when and where they interact with a company could be an...
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Enterprise Social Networks, Building the Collaborative Enterprise
Tools that support social business initiatives fit into several different software categories / markets. Social business is a very broad term that includes all the enterprise social activities,...
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Consumerization of IT, Social Business and Other Challenges; a View From...
I had the pleasure of spending part of this week in Santiago de Chile with some of my colleagues from IDC Latin America to present the first event in the LA Consumerication of IT Roadshow. I presented...
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Why Companies are Using Social Software
Twice a year, for over three years now, we have conducted a social business survey to look at adoption and usage trends in the enterprise. We recently completed this years survey and are now busy...
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From "Social Applications" to Applications that are Social
I spent the first part of this week at VMworld, mostly catching up on two acquired products, SocialCast and Zimbra, as well as the Horizon product line. I continue to be impressed with the feature set...
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The Skills Gap; Building a Social Business
In the recent IDC annual social business survey (June, 2012, N=700) we found that 67% of North American companies were using / implementing social solutions. That’s a huge number and up 25% in only a...
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Sense and Respond and the New Way of Selling
Okay, I started this out with a lie, this isn’t a new way to sell at all. The sense and respond approach to selling is as old as business itself. Think about an old fashion “mom and pop” business, it...
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Dreamforce 2012
Last week in San Francisco the world of everything cloud gathered for what, at least according to host Salesforce.com, was the largest tech conference ever. Whether its true or not, it was very well...
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A Racap of Oracle OpenWorld 2012
It was in several ways a very different Oracle message at OpenWorld last week, as the company has rapidly moved over the past year to build out a series of offerings that address what IDC calls the...
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Lithium Technologies buys Social Dynamx
Earlier this week Lithium Technologies announced that it had acquired social support application company Social Dymanx. The move make a lot of sense for both companies, expanding the total application...
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YamJam12
I spent the last couple of days attending Yammer’s first ever user conference in San Francisco along with an engaged set of Yammer customers and partners. The event had a lot of energy and particularly...
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SAP Goes Social
It's turning into a big news week for enterprise social network (ESN) software, first Yammer's 1st user conference, YamJam12, and then a very interesting announcement from SAP. SAP has, in the past at...
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Technology and the Effective Marketer (Part Two)
In part two of this series I’ll focus on the comprehensive marketing technology solution and then in part 3 we’ll look at customer intelligence driven marketing, the customer data value chain and the...
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Technology and the Effective Marketer (Part 3)
In part three of this series I’ll focus on customer intelligence driven marketing and the proper use of data. In the “information economy,” data is created at an unbelievable pace, but to make some...
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